This website is much more interactive than sites like yelp, and encourages users to frequently keep 'checking in' at locations in order to earn points. Users download the foursquare application to their mobile device, and are able to connect with people via twitter, facebook, and other social networking sites when they are at a certain place. When one gets to a location, one is also able to give 'tips' on the restaurant or store, and can view ratings from friends that have been there before.
If you have been to a location more than any of your friends, then you can become the 'mayor.' Once the mayor, you can get special rewards from that business for being such a great customer. This seems to be a great way for businesses to get free marketing and promotion, though I am still a bit skeptical as to what kinds of benefits users can receive.
Stay tuned for updates!
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